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Transformation Journey Programs

What is the Transformation Journey Program?

Welcome to the collective journey to transform the greatest challenges in human history into opportunities for humanity to survive and thrive! With the clock ticking, our economic system design needs to change drastically to enable a Regenerative & Distributive Economy to come to life through the sustainable regeneration and just distribution of vital resources.

The sustainability ideation of the brilliant Brundtland Report from 1987 gave us the vision of intergenerational equity upon which to act. More than three decades later, we’re falling fatally short of fulfilling what was envisaged, as evidenced by the Great Acceleration hockey stick graphs and our ever growing Ecological Footprints (consuming 1.7 planets worth of resources annually). We simply can’t continue like this. To repeat our motto at the outset: There is no sustainable business in an unsustainable world. But how can we “bend the curve” towards the ultimate ends – human wellbeing and living within the means of the only planet we have in a balanced way?

r3.0 started in 2012 to tackle the challenges that were going unmet. Our aspiration is to create “irresistible” solutions through a pre-competitive and market-making approach that helps to overcome plateauing ambitions and allow for a synchronized and synergized way to collectively “get the job done.”

The Transformation Journey Program is the result of 8 years of work, translating the outcomes of the 9 r3.0 Blueprints on Reporting, Accounting, Data, and New Business Models, Transformation,  Sustainable Finance, Value Cycles, Educational Transformation and Funding Governance for Systemic Transformation into a step-by-step process for all organisations of all sizes and constituencies on how to become thriveable and creating system value.

The evidence is clear that society faces a seemingly insurmountable task: rapidly transform our economic system to operate within the earth’s carrying capacity while justly distributing resources to meet all of humanity’s core needs. The inherent interdependence of transformation creates challenges: macro-system changes in the economy, society, and the environment both trigger – and are triggered by – changes at narrower scales, such as shifts in meso-level industry ecosystems and micro-level business model innovation. Surmounting such challenges requires coordinated strategizing. Invoking Interface Founder Ray Anderson’s metaphor of ‘Climbing Mount Sustainability,’ we at r3.0 have revised the Transformation Journey Program (TJP) – a framework for spurring transformation through a multi-stage workshop series, now in its 2nd generation.

How do I best find a Transformation Journey Program for me?

The r3.0 Transformation Journey Program is to our knowledge the broadest program to choose from. It is offered once or twice a year by r3.0 directly and can cater up to 15 participants. It is offered as an international program, but can also cater a certain industry or region (a bit based on where we see demand). If there is more interest r3.0 and its partners may run more programs. Over time r3.0 Transformation Journey Programs may also be offered by r3.0 Advocation Partners who have gone through a qualification program with r3.0 and are allowed to offer these programs for their clients or regions they live in, always in close coordination with r3.0, that will offer the most updated and customised curriculum and does quality control.

Transformation Journey Programs will be announced on this website and in r3.0 newsletters and social media, or by r3.0 Advocation Partners if they wish to do so. Past Transformation Journey Programs are listed at the bottom of the page.

Will I receive a certificate for participating in one of the programs?

r3.0 is giving out certificates of participation after each succesfully finished Transformation Journey Program. ’Success’ is to a broad range dependent on what the participants aims to achieve for, so the certificate is a proof of completion only. There are self-set targets for the participants that they aim to achieve during the Transformation Journey Program. These are discussed at the beginning of the program and will echo throughout the journey.



Stage One – Basecamp:

Survey the topography (assess business-as-usual trajectory), review factors behind successful and failed peaking attempts (discern incrementalist versus transformative strategies), establish resilient team dynamics (collaborate across organizational boundaries), stress test all gear (vet context-based metrics). [2 days]

Stage Two – Planning the Route:

Assess different ascent approaches (conduct scenario analyses) and plot a path that breaks new ground (draft transformation plans to new business models). [2 days]

Stage Three – The Climb:

Embark on the journey (pilot transformation projects and programs), monitor progress and remain flexible as alpine conditions change (pursue iterative innovation and develop resilience), align diverse skills and expertise on team toward the common goal (coordinate collaboration at individual, organizational, sectoral, and systems levels). [2 days]

Stage Four – The Mountain Top:

Celebrate reaching the peak, knowing there are more mountains to climb on the continuing journey toward true sustainability (calibrate progress toward strategic goal of systems change to a regenerative and distributive economy, and strategize on trajectory targets for next “climb”). [1 day]

Stage 5 – The Return:

Focus on the way back into the village, recognizing how climbing Mount Thriveability has made participants into guides, enabling them to prepare many others to reach their individual Mount Thriveability. [1 day]

Upcoming Transformation Journey Programs

r3.0 Transformation Journey Program, February & March 2025 in Germany


The dates are: 10.-13.02.2025 and 10.-13.03.2025

Time : 09.00 am – 17.00 pm

Location: t.b.d.

All further information (in German language) coming soon.

Past Transformation Journey Programs

Blankenburg, March & April 2024

The 8th Cohort of the r3.0 Transformation Journey Program took place in March and April 2024 in the beautiful Harz region of Germany. The group consisted of experienced sustainability professionals and covered nearly 3 generations. This group was specifically looking at the use of the content and materials for their specific businesses, strategies and programs. This program will be repeated in 2025, given the proven applicability, and will feature a collaboration with B.A.U.M. e.V., the biggest network of sustainability-oriented businesses in Germany.


“There is a lot to find in the r3.0 Transformation Journey Program – depth and insight. One impulse that Ralph from r3.0 gave us and that kept me busy was the question: Who has the knowledge, the mandate and the will to change market design? I haven’t found the answer yet – somehow something is always missing. Maybe that’s why the Great Transformation isn’t really moving forward yet, it needs the right mix of all three parts. We quickly and urgently need appropriate drivers of change. I hope, bringing this r3.0 Transformation Journey Program to Germany supports the qualification and willingness fast enough for impactful change.“ (Yvonne Zwick, Chairwoman, B.A.U.M. e.V.)

Delhi, November 2023

The 7th Cohort of the Transformation Journey Program was embedded in the SOIL Leadership Program in Delhi, India. We experimented with a reduced version of the full program, as other parts were covered by the full curriculum of the Leadership Program. We worked with 5 companies on the relevance on their individual futures. We also had a look at the consequences of collapse for a country like India. This was the first collaboration with SOIL and will be replicated in 2025.

Paris, October 2022

The 6th cohort of the r3.0 Transformation Journey Program consisted of 10 students of the Audencia Business School ‚Chief Value Officer‘ MBA program. The group worked on individual and group assignments for two international companies and embedded learnings into their recommendations. The Transformation Journey Program was evaluated as one of the most value-adding activities within the Chief Value Officer MBA program. This version of the program showed that the r3.0 Transformation Journey can be embedded perfectly into other learning programs.

Hornhuizen, July 2022

Organised as a summer school over 2×4 days in the wonderful Groningen region of the Netherlands, this r3.0 Transformation Journey Program first tested the updated 2nd version of the program with a small group of sustainability experts and r3.0 Advocation Partners. Taking place in a venue that is organised as a local community meeting space in Hoornhuizen, close to the North Sea, the participants went through new learning and transformation methodologies, e.g. the Prosocial approach. r3.0 also tested the possibility to bring in participants on a hybrid basis, partially online.The special intimacy of the group, the surrounding nature and the deep conversations brought real transformational experience to some to the members of this group.

Rotterdam, April 2020 – March 2021

The second Rotterdam Transformation Journey Program fell right into the Covid pandemic and got stretched over a full year, with virtual gatherings included. Two participants from Mauritius were not on the photo and only attended part of the program in-person, the rest online. This Journey was the first Journey co-facilitated by an r3.0 Advocation Partner, Thrive Institute, with Kees Klomp in attendance and facilitating parts of the interactive discussions. This Journey paved the way to test hybrid Transformation Journey Programs. 

Rotterdam, January 2019 – June 2019

January 2019 marked the start of the ‘Erasmus Transformation Academy’, a unique collaboration between r3.0, SMO and the Erasmus University in Rotterdam. Participants went through a transformation process by visiting five 2-day workshops in the course of 6 months. The program enabled cross-sectoral and cross-constituency learning and sharing.

Amsterdam, November 2018 – April 2019

We were pleased that ING stepped up to host a full series of all four stages of Transformation Journey Workshops, with a focus on Sustainable Finance to also gauge interest in launching a Sustainable Finance Blueprint.

Boston, Nov 2018 – May 2019

We were pleased that John Hancock / Manulife stepped up to host a full series of all four stages of Transformation Journey Workshops, with a focus on Sustainable Finance to also gauge interest in launching a Sustainable Finance Blueprint.