Blueprint 4: New Business Models

New Business Model creation for integral and system value creation
To set a baseline, the New Business Models Blueprint conducts a comprehensive literature and practice review to assess the current state of play and thinking around sustainable business models, and identifies five clusters of thinking and practice. The Blueprint then draws from the other three Blueprints to collate a set of aspects that add economic system redesign considerations to the existing current new business models practice / thinking.
The Blueprint then identifies a selected set of Implementation Methods for seeding Integral Business Models in both bottom-up approaches by entrepreneurs incubating startups and early stage companies, and inside-out approaches by intrapreneurs to transform existing business models for navigating the transition of emerging economic, social, and ecological realities. The Implementation Methods fall into the following broad categories, with more specific categories (including, for example, performance and compensation metrics):
- Governance & Strategy
- Risk & Innovation
- Scenario Analysis & Transition Planning
- Roles & Strategic Leadership
To support integration of both General Characteristic assessment and Implementation Methods, the Blueprint provides an Integral Business Models Process Flowchart, and well as a Template for hands-on guidance. To “road-test” these materials, and illustrate movement toward Integral Business Models (since none currently exist), the Blueprint includes three Case Examples of startup / early enterprises (VDMbee, ReBlend, and Co-op Power) self-administering (in a structured process) the Process Flowchart and Template.
Senior Director
Reporting 3.0
+1 413 387 58 24
Managing Director
OnCommons / Reporting 3.0
+31 64 600 14 52

Tabea Bereuther
University St. Gallen

Stefan Bergheim
Zentrum für gesellschaftlichen Fortschritt e.V.

Nancy Bocken
TU Delft

Tiberius Brastaviceanu
Sensorica

Geraldine Brennan
Middlesex Univerity

Henk De Man
VDMbee

John Elkington
Volans

Niels Faber
Radboud University

Gil Friend
City of Palo Alto

Laura Gerritsen
Fairphone

Nathan Gilbert
B Lab Europe

Raz Godelnik
Parsons School of Design

Maurits Groen
Waka Waka/Kipster

Stuart Hart
UVM

Carolyn Hayman
Preventable Surprises

Maya Hoveskog
Halmstad University

Alexandre Lemille
Stone Soup Consulting

Florian Lüdeke-Freund
University Hamburg

Josephine Matthews
Sustainable Value Creation

David Murray
Preventable Surprises

Anna Nicoletta Köhl
University of Innsbruck

Dan Osusky
B Lab

Martina Prox
FSLCI

Romana Rauter
University of Graz

Steve Rogers
NextChar

Randy Sa'd
REFOCUS

Lorraine Smith
Volans

Fiona Stappmanns
University St. Gallen

Hans Stegeman
Triodos Bank

Philip Strothmann
FSLCI

Raj Thamotheram
Preventable Surprises

Stéphane Trébucq
University of Bordeaux

Antony Upward
Flourishing Enterprise Innovation

Mark Van Clieaf
Organizational Capital Partners

Theodoor van Donge
VDMBee

Bob Willard
Sustainability Advantage (F2B2)

Alan Willis
Alan Willis & Associates

Robin Wood
Project Synergise

Thomas Wunder
University of Neu-Ulm